On the outskirts of Reggio Calabria, the concept for an important distributor and sale of frozen food, designed for retail, for a demanding public that would be different from the large-scale distribution of supermarkets.

The space, totally neutral but characterized by an important identity, represents one of the most important spaces in the region, dedicated to frozen food retail.

White monolith floor, punctual and scenic lighting, but always respecting the product and merchandising, wanted to express a project where the relationship between interior, lighting and graphic design could be a trait d'union.